Advertising Competition

Theme: "Digital Marketing Campaign" — Design, develop, and present creative and measurable advertising strategies to promote Universitas Nasional.

High School / Vocational / EquivalentTrophy & Official Certificate
Advertising Competition
Official Tournament PosterCaturnawa 2026
Team Format
5 – 7 Members / Team
Prize Pool
Trophy & Certificate
Registration TiersStarts from Rp 75.000
Early BirdSave 25%
28 Sept – 4 Okt 2026
Rp 75.000/ team
Phase 1Regular
5 – 14 Okt 2026
Rp 90.000/ team
Phase 2Save 50%
15 Okt – 1 Nov 2026
Rp 100.000Rp 50.000/ team
Register for this CompetitionDownload Official Twibbon
Official Contact Person
Online
Liaison Officer (LO)
Alimah Nur Sa'diyah
+62 812-8933-3617
Chat via WhatsApp

Competition Overview

About the Tournament

The Advertising Competition is a premier contest in the UNAS FEST 2026 series aimed at Senior High School (SMA, SMK, MA, or equivalent) students. Centered on the theme "Digital Marketing Campaign", the competition serves as a strategic platform for students to design, develop, and present creative, impactful, and measurable advertising campaigns to promote Universitas Nasional. The competition is strictly capped at a quota of 15 teams nationwide, with each team consisting of 5 to 7 members, including a dedicated cameraman and an editor. The tournament progresses through structured phases — starting from concept planning via a proposal and poster in the Preliminary Round, concept execution into a promotional video in the Semifinals, to an onstage final presentation before the Board of Judges.

Delegation Benefits & Inclusions:
Official National Delegation E-Certificate for all members
Free access to Public Speaking Seminar & Campus Tour
Creative campaign evaluation by professional agency judges
Grand Final On-Stage Pitching & Prestigious National Awards

Requirements & Guidelines

Terms of Participation
1
Participant Eligibility:Active Senior High School (SMA, SMK, MA, or equivalent) students. All team members must originate from the same educational institution.
2
Team Composition:Each team consists of 5 to 7 members, strictly including a designated cameraman and an editor.
3
Registration & Quota:Registration follows tiered pricing (Start from Rp 75.000, Phase 1: Rp 90.000, Phase 2: Rp 50.000 [Diskon 50%, Normal Rp 100.000] per team). Total participation is strictly capped at 15 teams nationwide.
4
Promotional Video Guidelines (Semifinals):Duration between 40 seconds and 1 minute 30 seconds, MP4 format, minimum resolution of 1080p (Full HD), and portrait/vertical orientation (9:16).
5
Proposal Guidelines (Preliminary):10 to 15 pages in PDF format (Times New Roman 12pt, 1.15 spacing), titled [TeamName]_Proposal Advertising Video. Must include cover, background & idea, target audience, core message, storyboard/sketches, footage techniques, distribution strategy, and team roster with formal photos.
6
Poster Guidelines (Preliminary):A4 portrait orientation (21 × 29.7 cm), minimum 300 dpi resolution, JPG/PNG format (max. 10MB). Must feature Universitas Nasional promotional elements and the official Call to Action: "Yuk, Kuliah di Universitas Nasional".
7
Originality & Conduct:All submitted materials must be strictly original, unpublished works, compliant with ethical standards, and free from offensive or SARA elements.

Competition Rounds & Deliverables

Progression Stages

Preliminary Round (Babak Penyisihan)

15 Teams

Teams submit an Advertising Campaign Concept Proposal along with an A4 promotional poster. The Board of Judges evaluates concept relevance, visual branding, and feasibility to select the top 10 teams.

Concept Proposal (PDF, 10–15 pages)Campaign Poster (A4 Portrait, min. 300 dpi)Judges Evaluation (Top 10 Advance to Semifinals)

Semifinal Round (Babak Semifinal)

10 Teams

The 10 qualified teams develop their campaign concept into a high-impact Promotional Video for Universitas Nasional. The video must creatively showcase campus values and align seamlessly with the preliminary proposal.

Promotional Video (MP4, min 1080p, 9:16 Portrait)Duration: 40 Seconds – 1 Minute 30 SecondsJudges Evaluation (Top 5 Advance to Grand Final)

Grand Final & Awarding (Babak Final)

5 Teams

The top 5 finalist teams deliver a live onstage presentation using a PowerPoint deck before the Board of Judges, defending their creative strategy and production process during an interactive Q&A session.

Presentation Deck (PPT/PPTX, max 15 slides, 16:9 Landscape)Live Presentation & Defense before JudgesWinner Announcement & Awarding Ceremony

Key Timeline

Important Tournament Dates
Open Registration
Sep 28 – Nov 1, 2026
Preliminary Screening & Administration Announcement
Oct 27, 2026
Preliminary Round (Proposal & Poster Submission)
Oct 29 – Nov 4, 2026
Public Speaking Seminar & Campus Tour
Nov 2, 2026
Top 10 Semifinalists Announcement
Nov 10, 2026
Semifinal Round (Video Production)
Nov 12 – Nov 20, 2026
Top 5 Finalists Announcement
Nov 26, 2026
Technical Meeting for Finalists
Nov 28, 2026
PowerPoint Deck Submission
Dec 7 – Dec 12, 2026
Grand Final Advertising Competition & Awarding Ceremony
Dec 16, 2026